The department of tourism and Commerce marketing in Dubai recently concluded a social media campaign held in partnership with the mobile app, TikTok to promote the emirate.
Stickers with Dubai-themed music were created by TikTok and users of the app were invited to take shots of the city. About 9,800 videos were created as a result of this campaign and over 30 million views were recorded.
Stakeholders in Dubai Tourism contributed to the campaign by creating video content and hosting influencers to increase participation from audiences across the region.
The Dubai tourism body labelled the TikTok videos as “the new social currency,” saying that it was necessary to therefore expand its marketing strategy beyond traditional mediums.
Other bodies that participated in the #ThisisDubai campaign on TikTok included Mall of the Emirates, La Perle, Burj Khalifa, Dubai Parks and Resorts, Skydive Dubai, Uber, The Palm and Palazzo Versace Dubai, among others.