The aspect of sales is a crucial part of any business venture. Very important because that is where revenue comes in for a business and a business without steady positive cash flow is headed for the rocks. Even outside businesses, how do you sell effectively? Especially items that you do not really need for some quick cash?.
Irrespective of the reason you want to know about sales, there are certain principles that guide sales and that is what this article aims to address.
In this article, we’ll be teaching you how to sell anything to anyone in two simple steps. Don’t worry if you don’t know anything about sales.
So, take heed to what I’m about to tell you, and Let’s get started.
1. Know whom you’re selling to
A huge mistake I see people make when they want to sell to a possible customer is to begin to talk about functionality – what your product can do. Your product is important, don’t get me wrong, but one thing you have to realize is this; it’s about your customer!.
Why don’t you pause and first know your customer, know who exactly is buying from you? Start out by gathering information. Either on or off the spot, know your customer. When I mean on the spot, you may be asked in an interview by your interviewer to sell something to him, most especially a pen. You want to be calm but confident in your product. Don’t rush, take your time and then begin to gather information.
How do you gather information? Through questions! Make sure to ask relevant and specific questions about what you actually want to address and not just random questions. Also, make sure your questions aren’t too many so that you don’t bore your customers.
You may first want to know if someone is a prospective client or someone who doesn’t need the product, so you may want to ask, “How often do you use this product (or a similar one that solves that same problem).” Then you can determine if someone is probably a potential customer by how soon or invested he/she is in the product.
Gathering information off the spot may entail doing your research as to whom your ideal customer may be.
The functionality of a product is important but it’s just one of a two-sided coin that doesn’t exist without the other. Functionality is useless without a problem so first put yourself in your customer’s shoes, gather a lot of information, understand a problem that even at least one function of your product can solve their problem and you have successfully won your customer.
It shows them that you care about them most importantly and not just the product. Psychologically, it triggers them to want to buy that product from you.
So, when next you want to sell something, say, a phone; remember that this phone comes with an automatic call recorder (function), so when next you get off the phone and can’t remember exactly what you talked about as painful as that can be (problem), you could just play the recording back and listen (solution). Easy pee-zee!” This is just a simple example, you know your product.
Don’t just talk about functionality, make the connection flow with your customers. know your product inside out. Don’t forget to associate the functions with your customers’ needs. You don’t want to be pushy and try to manipulate those you want to sell to.
You also want to show extreme knowledge about the same product you’re selling and it transfers that same enthusiasm to your customer because customers connect with personalities.
2. Call to action
This is closing the transaction as that is important in completing any business transaction. I will be giving you 3 tips to better close your sales.
- Make sure your customer is ready to purchase your product with simple closing words like “So, does this meet/sound like the products you’d want?” And wait for their responses.
- Make sure you communicate the urgency of the product. Like, “Hey, with the way sales are going, we could go short on supplies in no time.” Though, you may want to be honest about that and not just exaggerate your claims.
- Don’t be too pushy as you could also give them time to reconsider the product as some people wouldn’t want to make instant decisions that they could later regret.
Here you have it- how to sell anything to anyone even if you know nothing about sales.
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