Facebook, the world’s largest social media platform has close to 2 billion users on it and more than half of these users are very active. This is a great avenue to get your business out there, and in the front of customers that may just need the solutions that your business provides.
This article will be showing you incredible ways on how to use facebook for business promotion to get word out about your business.
1. Know your target
You want to have a target so that you don’t waste valuable time getting your business in front of people who don’t care about your business or the solution it offers.
You have to identify those people who your business mainly targets, find people that match the criteria for your business, and you can just use that information to specifically go on to places you’ll typically find them, and then get a word out to them.
2. Use ads
Facebook ads have been a great way to get specific content to a larger audience, and it has helped a lot of startups gain ground on the platform. Gauge all your posts, and occasionally sponsor some specific posts that perform very well, thereby, gaining you more followers in the process.
That’s also a big reason why you want to define your target audience. Because you’ll have to fill up fields that would specifically ask for that information.
3. Use groups
After the drastic change in Facebook algorithm, lots of Facebook pages’ posts started disappearing on people’s newsfeed. This has caused a lot of heartache for people and businesses whose activities are centered on their pages. Instead, build engagements using Facebook groups and also creating a following when topics in your group start to create a lot of buzz.
4. Join other groups
It’s okay to have your own group but more important, join other groups and that can prove really beneficial, too. Check out other groups where you’ll most likely find your target audience, and also engage in meaningful intellectual conversations- this can earn you some followers, too.
5. Have a page, too!
It’s okay that a majority of your activities and conversation with followers may start to happen in groups, but, it’s also important that you have a page. Edit your profile; include very relevant information pertaining to your business. Working hours, website, location, phone number, etc. Get relevant information up, as people may well look you up, and you want to put your best foot forward.
6. Be active on other pages
Just like groups, check out other pages that are in your niche and check out what they’re up to. There is a lot to learn when we just step outside to check out what other people are doing. It not only exposes our minds but also stretches it to the possibility of a different and effective way of getting work done.
7. Use visual content
It has been discovered on Facebook that posts with visual content, images, or videos outperform content with just plain text. It is so because people respond 60,000 times better to images than just text. Especially when that content is well crafted and just captivates whoever sets eyes on it – it can be really rewarding to your business brand, and creating a connection.
